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Executive Education
Clariden Leadership Institute
Data Visualization And Storytelling
Santiago Vela Gomez
International Marketing Expert With Over 20 Years Of Global Experience In Business Intelligence And Analytics
Santiago Vela Gomez, International Marketing Expert With Over 20 Years Of Global Experience In Business Intelligence And Analytics
  • Over 20 years of global experience in Business Intelligence and Analytics with recent special focus on digital transformation through technology and data
  • Global Lecturer in Business Strategy and Advanced Analytics in ILSC Education Group, Institute of Digital Marketing, Kaplan Business School, Box Hill Institute, Ningbo School of Foreign Affairs and Carrick Institute of Education
  • Inbound Certified by HubSpot and awarded as Marketing Specialist by VETTASESS Melbourne

Santiago is an international marketing expert with over 20 years of global experience in business intelligence and analytics with recent special focus on digital transformation through technology and data visualization. He is also a global lecturer in business strategy and data analytics as well as an experienced advisor to organizations and business leaders who are interested in pursuing a business-first digital agenda, with a specific focus on the transformation of the enterprise through technology and data analytics. Besides that, he is also a professional with extensive experience in managing large-scale digital projects covering marketing, sales, service, and web applications. Also, he is creative with sharp experience in UX design and digital production.

Before joining the multinational PACCAR Inc. as the Head of Digital Marketing, Santiago was the Director of Marketing Studies at the Ningbo School of Foreign Affairs in China and Marketing Management lecturer at KBS (Kaplan Business School) in Melbourne. He has also been a regular keynote speaker on international marketing, advanced predictive analytics, augmented analytics, marketing analytics and data visualization. As an entrepreneur, Santiago was the co-founder of Beautiful Marketing Australia, one of the first Inbound Marketing agencies in Australia. He also has experience in other industries/sectors including financial services, manufacturing and government and in a wide range of areas including change management and design thinking. his current research includes data analytics, advanced augmented analytics, native advertising, CRM integrations in the cloud and human centered design.

 

Testimonials

 

“Santiago’s digital marketing experience has been critical to our operation as we developed a new distribution channel in Australia. His expertise in web development and content management systems have proven to be extremely helpful, delivering excellent results.” - PACCAR Leasing Company Australia

“Santiago is not only a great professional, but also is up-to-date with lots of techniques and knowledge, that is required to be successful as a proper professional. His mentoring is quite unique, giving real examples of how to think different, as well as super practical and useful, which is way better than traditional education based on old studies and presentations that might not be even relevant nowadays in the real world. Santiago’s digital marketing experience has been critical to our operation as we developed a new distribution channel in Australia. His expertise in web development and content management systems have proven to be extremely helpful, delivering excellent results.” - Grasshopper International

Program Summary

In this interactive 2-day online executive program, you will be given a comprehensive overview of data analytics and learn how to analyze data, uncover hidden patterns and relationships to aid important decisions and predictions. Santiago will show you commonly used algorithms for data visualization using practical case study and scenarios. With insights from extensive consulting work with Senior Executives and his research on many large multinationals on data analytics, this online executive program will examine the science of the underlying algorithms as well as the principles and best practices that govern the art of data visualization & storytelling.

You will discover the tips and tricks that are essential for successful data visualization that makes up the entire art of speaking the language of data, from communicating with data to creating impactful data visualizations, to storytelling with data, to driving action with data-driven decisions, and finally to creating stunning communications, that will leave a lasting impression on an audience and get results. Through this program, you will discover why data is your single most powerful tool, how to translate big data into meaningful, usable business information that can be visualized easily to communicate your insights.



Programs, dates and locations are subject to change. In accordance with Clariden Global policy, we do not discriminate against any person on the basis of race, color, sex, religion, age, national or disability in admission to our programs.

Introduction

The use of data analytics has moved businesses towards becoming smarter, more productive and more efficient. According to Deloitte, about 49% indicated that analytics helps them make better decisions, 16% say that it better enables key strategic initiatives, while 10% say it helps them improve relationships with both customers and business partners. Netflix, for instance, is using data to engage audiences, demonstrating that knowing exactly what customers want is easy to understand if companies eschew assumptions and make data-driven decisions instead.

Led by Santiago Vela, an International Strategic Consultant in advanced analytics, Santiago will show you practical theories, tools, techniques, and strategies in creating scalable, interactive and actionable analytics, data visualization and storytelling solutions. This online executive course is intended to help managers who want to transition to work within analytics and data visualization, who want to enhance their skills in these areas and who need to successfully manage a data analytics and visualization capability in their organization.

By the end of this course, you will walk away with practical insights and techniques on how data can be your single most powerful tool, while translating big data into meaningful, usable business information that can be visualized easily to communicate your insights to make strategic business decisions.

What You Can Expect

Key Benefits:

  • Develop practical working knowledge in data visualization that helps you in making strategic business decisions
  • Learn tips and tricks for fundamentals for data visualization and presentation
  • Discover how to structure your datasets in order to build advanced analytics solutions
  • Explore the latest use cases and applications of advanced analytics and visualization
  • Learn how to craft compelling narratives with data visualizations that drives business impacts

Who Will Benefit Most

Managers, Senior Managers, Head of Department, Analysts in (but not limited to) data science & engineering, solution architects, business intelligence and analytics, information technology, artificial intelligence, and software development, as well as practitioners involved in:

  • product planning & operations and business & finance strategy and economy
  • creating powerful data visualizations for analytics or data science
  • audience who values insightful information
  • creating impact data communications that will resonate with an audience
  • using data to tell great stories and making strategic business decisions

Program Outline

22, 23, 24 & 25 November 2021
9:30AM – 12:30PM | Singapore Standard Time (SGT)
12:30PM – 3:30PM | Australian Eastern Daylight Time (AEDT)
2:30PM – 5:30PM | New Zealand Daylight Time (NZDT)

Day 1
Opening remarks & virtual learning tips


MODULE 0: Introducing A Framework For Success

MODULE 1: Micro-Storytelling For The Board

  • Defining your audience
  • How to present data with narrative and visual motion
  • Building Storytelling Prototypes

MODULE 2: From Business Objects To Power BI And Tableau

  • Defining Business Intelligence (BI)
  • Embracing Advanced Predictive Analytics
  • BI Market, what is next



Day 2
MODULE 3: Business Process Workflow, How To Map It

  • Workflow system design
  • Business Process Management
  • Executive Sponsorship
  • Brand touchpoint and analytics

MODULE 4: Psychology And Charts

  • Principles of effective data visualization
  • How to present data with narrative and visual motion



Day 3
MODULE 5: Static Vs. Interactive Data Visualization

  • Display data methods
  • Acquire and Parse
  • Filter and mining
  • Represent and refine
  • Interact and tell

MODULE 6: Narrative Science, A Story About Hard Data And Human Communication

  • Implication for the Individual
  • Implications for the Organization
  • Implications for Governments and Regulators



Day 4
MODULE 7: People, Processes, And Technology To Master Data Visualization And Advance Predictive Analytics

  • Manage Project Resources
  • Data quality assurance, governance and compliance
  • Latest advancements in AI for visualization and storytelling

MODULE 8: Understanding Successful User Experience Design & The Future Of Data Visualization

  • User Experience, a Combination of Many Disciplines
  • Experiment with new media and creative tools to support key messages


Course wrap-up & reflections

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Venue: Online Executive Program (via Zoom) | Singapore Standard Time (SGT) / Australian Eastern Daylight Time (AEDT) / New Zealand Daylight Time (NZDT)
Date: 22 - 25 November 2021
Faculty: Santiago Vela Gomez
Early Bird 1: SG$1,595 / AU$1,595 / NZ$1,595 (by 13 Oct 2021)
Early Bird 2: SG$1,795 / AU$1,795 / NZ$1,795 (by 3 Nov 2021)
Regular Fee: SG$1,895 / AU$1,895 / NZ$1,895
Group Discount: 2nd participant get 10%, or register 3 participants and 4th participant get a complimentary seat
(1 discount scheme applies)
Contact: kevin@certifiedprocurement.com
 
 
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