Santiago Vela Gomez
International Marketing Expert With Over 20 Years Of Global Experience In Business Intelligence And Analytics
Santiago Vela Gomez, International Marketing Expert With Over 20 Years Of Global Experience In Business Intelligence And Analytics
Over 20 years of global experience in Business Intelligence and Analytics with recent special focus on digital transformation through technology and data
Global Lecturer in Business Strategy and Advanced Analytics in ILSC Education Group, Institute of Digital Marketing, Kaplan Business School, Box Hill Institute, Ningbo School of Foreign Affairs and Carrick Institute of Education
Inbound Certified by HubSpot and awarded as Marketing Specialist by VETTASESS Melbourne
Santiago is an international marketing expert with over 20 years of global experience in business intelligence and analytics with recent special focus on digital transformation through technology and data visualization. He is also a global lecturer in business strategy and data analytics as well as an experienced advisor to organizations and business leaders who are interested in pursuing a business-first digital agenda, with a specific focus on the transformation of the enterprise through technology and data analytics. Besides that, he is also a professional with extensive experience in managing large-scale digital projects covering marketing, sales, service, and web applications. Also, he is creative with sharp experience in UX design and digital production.
Before joining the multinational PACCAR Inc. as the Head of Digital Marketing, Santiago was the Director of Marketing Studies at the Ningbo School of Foreign Affairs in China and Marketing Management lecturer at KBS (Kaplan Business School) in Melbourne. He has also been a regular keynote speaker on international marketing, advanced predictive analytics, augmented analytics, marketing analytics and data visualization. As an entrepreneur, Santiago was the co-founder of Beautiful Marketing Australia, one of the first Inbound Marketing agencies in Australia. He also has experience in other industries/sectors including financial services, manufacturing and government and in a wide range of areas including change management and design thinking. his current research includes data analytics, advanced augmented analytics, native advertising, CRM integrations in the cloud and human centered design.
Testimonials
“Santiago’s digital marketing experience has been critical to our operation as we developed a new distribution channel in Australia. His expertise in web development and content management systems have proven to be extremely helpful, delivering excellent results.” - PACCAR Leasing Company Australia
“Santiago is not only a great professional, but also is up-to-date with lots of techniques and knowledge, that is required to be successful as a proper professional. His mentoring is quite unique, giving real examples of how to think different, as well as super practical and useful, which is way better than traditional education based on old studies and presentations that might not be even relevant nowadays in the real world. Santiago’s digital marketing experience has been critical to our operation as we developed a new distribution channel in Australia. His expertise in web development and content management systems have proven to be extremely helpful, delivering excellent results.” - Grasshopper International
Program Summary
In this interactive 2-day online executive program, you will be given a comprehensive overview of data analytics and learn how to analyze data, uncover hidden patterns and relationships to aid important decisions and predictions. Santiago will show you commonly used algorithms for data visualization using practical case study and scenarios. With insights from extensive consulting work with Senior Executives and his research on many large multinationals on data analytics, this online executive program will examine the science of the underlying algorithms as well as the principles and best practices that govern the art of data visualization & storytelling.
You will discover the tips and tricks that are essential for successful data visualization that makes up the entire art of speaking the language of data, from communicating with data to creating impactful data visualizations, to storytelling with data, to driving action with data-driven decisions, and finally to creating stunning communications, that will leave a lasting impression on an audience and get results. Through this program, you will discover why data is your single most powerful tool, how to translate big data into meaningful, usable business information that can be visualized easily to communicate your insights.
Programs, dates and locations are subject to change. In accordance with Clariden Global policy, we do not discriminate against any person on the basis of race, color, sex, religion, age, national or disability in admission to our programs.
Introduction
The use of data analytics has moved businesses towards becoming smarter, more productive and more efficient. According to Deloitte, about 49% indicated that analytics helps them make better decisions, 16% say that it better enables key strategic initiatives, while 10% say it helps them improve relationships with both customers and business partners. Netflix, for instance, is using data to engage audiences, demonstrating that knowing exactly what customers want is easy to understand if companies eschew assumptions and make data-driven decisions instead.
Led by Santiago Vela, an International Strategic Consultant in advanced analytics, Santiago will show you practical theories, tools, techniques, and strategies in creating scalable, interactive and actionable analytics, data visualization and storytelling solutions. This online executive course is intended to help managers who want to transition to work within analytics and data visualization, who want to enhance their skills in these areas and who need to successfully manage a data analytics and visualization capability in their organization.
By the end of this course, you will walk away with practical insights and techniques on how data can be your single most powerful tool, while translating big data into meaningful, usable business information that can be visualized easily to communicate your insights to make strategic business decisions.
What You Can Expect
Key Benefits:
Develop practical working knowledge in data visualization that helps you in making strategic business decisions
Learn tips and tricks for fundamentals for data visualization and presentation
Discover how to structure your datasets in order to build advanced analytics solutions
Explore the latest use cases and applications of advanced analytics and visualization
Learn how to craft compelling narratives with data visualizations that drives business impacts
Who Will Benefit Most
Managers, Senior Managers, Head of Department, Analysts in (but not limited to) data science & engineering, solution architects, business intelligence and analytics, information technology, artificial intelligence, and software development, as well as practitioners involved in:
product planning & operations and business & finance strategy and economy
creating powerful data visualizations for analytics or data science
audience who values insightful information
creating impact data communications that will resonate with an audience
using data to tell great stories and making strategic business decisions
Program Outline
22, 23, 24 & 25 November 2021 9:30AM – 12:30PM | Singapore Standard Time (SGT) 12:30PM – 3:30PM | Australian Eastern Daylight Time (AEDT) 2:30PM – 5:30PM | New Zealand Daylight Time (NZDT)
Day 1 Opening remarks & virtual learning tips
MODULE 0: Introducing A Framework For Success
MODULE 1: Micro-Storytelling For The Board
Defining your audience
How to present data with narrative and visual motion
Building Storytelling Prototypes
MODULE 2: From Business Objects To Power BI And Tableau
Defining Business Intelligence (BI)
Embracing Advanced Predictive Analytics
BI Market, what is next
Day 2 MODULE 3: Business Process Workflow, How To Map It
Workflow system design
Business Process Management
Executive Sponsorship
Brand touchpoint and analytics
MODULE 4: Psychology And Charts
Principles of effective data visualization
How to present data with narrative and visual motion
Day 3 MODULE 5: Static Vs. Interactive Data Visualization
Display data methods
Acquire and Parse
Filter and mining
Represent and refine
Interact and tell
MODULE 6: Narrative Science, A Story About Hard Data And Human Communication
Implication for the Individual
Implications for the Organization
Implications for Governments and Regulators
Day 4 MODULE 7: People, Processes, And Technology To Master Data Visualization And Advance Predictive Analytics
Manage Project Resources
Data quality assurance, governance and compliance
Latest advancements in AI for visualization and storytelling
MODULE 8: Understanding Successful User Experience Design & The Future Of Data Visualization
User Experience, a Combination of Many Disciplines
Experiment with new media and creative tools to support key messages
Course wrap-up & reflections
CFOs Leadership :
Experience Clariden Discover how our leadership program has shaped the perspectives of CFOs across Asia
Venue: Online Executive Program (via Zoom) | Singapore Standard Time (SGT) / Australian Eastern Daylight Time (AEDT) / New Zealand Daylight Time (NZDT) Date: 22 - 25 November 2021 Faculty: Santiago Vela Gomez Early Bird 1: SG$1,595 / AU$1,595 / NZ$1,595 (by 13 Oct 2021) Early Bird 2: SG$1,795 / AU$1,795 / NZ$1,795 (by 3 Nov 2021) Regular Fee: SG$1,895 / AU$1,895 / NZ$1,895 Group Discount: 2nd participant get 10%, or register 3 participants and 4th participant get a complimentary seat
(1 discount scheme applies)
Contact: kevin@certifiedprocurement.com
